Channel test
Forms, calls, and messages
Lead forms averaged $59.06 per submission. Native calls averaged $46.48. WhatsApp produced the strongest path from advertising spend to scheduled appointments.
Case study · Mental health lead generation
How a difficult healthcare campaign became a reliable source of appointments.
Media Growth Solution generated 306 confirmed scheduled clients while reducing the cost per confirmed scheduled client by 84% after the testing phase.
Miami, FloridaFebruary 2025 to July 2026English and SpanishMeta Ads and Respond.io
See the results ↓306
Confirmed scheduled clients
84%
Lower acquisition cost after testing
8.2×
More confirmed clients per month
1,724
WhatsApp inquiries from the winning ad
The challenge
Build reliable demand while protecting patient privacy.
Mental health campaigns offer fewer targeting and measurement options. At launch, there was no proven channel, audience, or offer. MGS needed to find a dependable way to generate appointments and give the practice a follow up process it could actually use.
We tested lead forms, calls, WhatsApp, different audiences, English and Spanish ads, and several offers. The strongest combination was a clear $0 copay message for qualifying Florida Blue and Oscar members with a simple path into WhatsApp.
The winning ad mattered, but it worked because the offer, campaign, landing page, follow up, and tracking all worked together.
The testing phase
We tested the campaign until the numbers showed us what to scale.
The early months were used to compare channels, audiences, languages, ads, and offers before concentrating the budget.
Audience test
Interests to consolidation
Health, wellness, self care, psychology, insurance, retargeting, Miami, and broad Florida audiences were tested before the budget was consolidated.
Creative test
English and Spanish variations
MGS produced and tested dozens of ads about symptoms, general mental health, insurance acceptance, and the $0 copay offer.
Winning creative
The winner
The clearest offer became the strongest ad.
By 2026, most of the budget was concentrated in one primary ad set and one dominant creative. The message was easy to understand: mental health visits with $0 copay for qualifying insurance members.
$14,221.90
Winning ad spend
985,057
Impressions
1,724
Messaging conversations
$8.25
Cost per conversation
Confirmed client acquisition by phase
Once the winner was clear, we concentrated the budget.
The figures below compare monthly Meta spend with unique scheduled clients based on Date Added. Meta lifecycle events and estimates were not used.
Testing and discovery
February to August 2025
- Confirmed scheduled clients
- 22
- Average clients per month
- 3.1
- Spend per confirmed client
- $392.34
Organized and scaled
September 2025 to July 2026
- Confirmed scheduled clients
- 284
- Average clients per month
- 25.8
- Spend per confirmed client
- $64.46
8.2×
More confirmed clients per month
84%
Lower spend per confirmed client
What Media Growth Solution built
The work behind the result.
We improved every step between the first impression and the scheduled appointment.
01
Test before scaling
We tested channels, audiences, languages, and offers. WhatsApp combined with insurance based messaging produced the strongest results.
02
Make the next step easy
MGS created the bilingual ads, built the website and landing page, and simplified the journey from the ad to a WhatsApp conversation.
03
Track real appointments
Respond.io helped the team organize inquiries and record scheduled appointments. Campaign budgets then followed the results that mattered.
Measurement methodology
How the results were calculated.
Meta spend and delivery came from Ads Manager exports. Confirmed appointments came from the final matched contact export.
306 confirmed clients: unique scheduled clients whose Date Added falls inside the campaign period.
$64.46 scaled acquisition cost: $18,306.73 in Meta spend divided by 284 confirmed clients added from September 2025 through July 2026.
Build the full system
Find the biggest opportunity in your marketing.
Media Growth Solution connects paid media, creative, landing pages, automation, and measurement around the result your business needs.
Results are specific to this client, offer, market, budget, and time period and are not a guarantee of future performance. Meta platform metrics and confirmed business outcomes are labeled separately. Confirmed client counts use the final matched contact export, grouped by Date Added and deduplicated using contact identifiers. Five appointments after July 31, 2026 are excluded from the campaign calculations. Only aggregate results are reported. No patient names, contact details, diagnoses, or other patient health information are included.